Services

As a professional content creator you need to find the right balance between your creative passion and entrepreneurial instincts. A key business objective should be to have a clearly defined marketing plan. Together we will identify your ideal target clients, develop a strategy for your social media channels and digital & printed marketing & outreach, and put a hyper targeted plan together to optimize your competitive place in the market.

It's all about the edit. You need to be strategic about how you show your work because your website and social media channels are generally the first impression that you'll make on a potential new client.  I can offer valuable insight on this. I can also dig right in and edit your work so it's categorized properly, is impactful, has flow, and hits all of the right notes.

Presenting a well-crafted treatment with your bid for a commercial shoot is considered standard procedure in our industry these days. Quite often, who is hired is based on the strength of the treatment, so it's got to be good. A treatment needs to jump off the page and create a clear picture of what needs to be accomplished and how it will be executed. We will work together on a strong opening, articulation of concept and your approach, inputting relevant visual samples,  and ending with a powerful closing.

Usage terms can be confusing, or maybe you're just too busy to deal with it. How do you determine what's fair based on your experience and expertise, the scope of the project, the usage, and the overall budget? I can help you navigate this complicated process by liaising with your client on your behalf, negotiating usage & rates, and coordinating costs with your production team. In this situation, when we win the job (always think positive!), I'll take a small percentage of your fee - much like a typical Rep would.

You could be missing some important notes in your existing work. Have you ever found yourself in a situation where you're putting a custom PDF or a treatment together for a potential job and you realize that you don't have exactly what you need in your archive to present as relevant visual samples?  Let's talk about your genre and strategize efficient and cost effective ways to fill in the holes in your archive and portfolio.